When Strongbow launched its Dark Fruit variation, the nation went wild, enjoying a flavoursome fruity cider that still packed a real boozy punch.

Growing and growing in popularity as the year matures, it seems every round has a Strongbow Dark Fruits in.

Wanting to capitalise on the brand’s recent success, Strongbow has decided to launch a Dark Fruits fashion line. Allowing Dark Fruits lovers to share their love for the drinks with the world, the branded clothes include hoodies, sweatshirts and T-shirts with messages such as ‘Dark Fruit You Beaut’ splashed on them.

Inspired by loungewear, the ‘sweatwear’ collection is all about comfort and real people.

This is why Strongbow has chose real people to model this bizarre collection.

Liam Payne (not the 1D star) is a regular guy who is the face of the fashion campaign.

Singing the praises of the model, Strongbow says he is a “regular 30-year old man from Orpington in Kent, a Strongbow Dark Fruit fan who works as a Motor Sport Engineer”.

Commenting on the modelling gig, Payne said:

“I love enjoying a Strongbow Dark Fruit with my mates so when Strongbow asked me if I’d like to wear my favourite cider in the form of a Dark Fruit fashion line how could I say no? Being involved in the fashion shoot for the range was a right laugh, and if I do say so myself, I think I took to modelling quite naturally, giving the other Liam Payne a run for his money. I am the original after all as I was born first! Maybe I need to think about a career change…!?”

Let us know what you think, will you be sporting a Dark Fruits sweater this winter?

Hire Kegs of Strongbow Dark Fruits

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