While we harp on about all types of drinks trends here at Party Keg Hire, no trend has been more impactful than the nation’s growing love for low or no-alcohol beer. Seeing brewers from all over the world shake things up and invest in new zero-alcohol products, could boozy beer soon be a thing of the past? Apparently so!
According to new London-based brewer, it is the young demographic of beer drinkers that are supporting this trend, responsible for a huge percentage of boozeless beer consumption.
This is according to Becky Kean of Nirvana; the brewer that brews exclusively low and no-alcohol beer. Though creating the brand so her alcoholic dad had nice beer to drink, she found a huge gap in the market, now exporting her range of beers to Netherlands, Denmark, Finland, Sweden and Canada.
“We only started in 2017, and we are now making close to half a million bottles a year,” says Becky, 29. “And we have just started exporting to Scandinavia and Switzerland. And we are looking at Asia and South America as well. Our sales have grown massively.
“We were inspired to set up the brewery because my father is a recovering alcoholic, and we wanted him to still be able to drink a delicious beer. For a lot of breweries alcohol-free beer is just an afterthought, but we wanted it to be our sole focus.”
Zero-alcohol beer kegs
If you are hosting an event or just having a knees up at the house, to cater to everyone you must think about zero-alcohol drinks.
This is why zero-alcohol keg hire is something we are highly in demand for of late, especially in London. With boozeless beer consumption up 28% from last year, we only expect this trend to continue!