Guinness, one of the most successful drinks brands under the Diageo umbrella, has this week made a big announcement. According to sources, the stout company will be cutting ties with London Irish Rugby Club.
The reasoning behind this is the club’s recent signing, having brought former Irish international, Paddy Jackson, on board.
Having been involved in a rape case, Guinness believe that the club welcoming Jackson means it is no longer consistent with its values, diminishing the partnership consequently.
Though having been cleared of charges last year, Guinness feel very strongly about not associating themselves with such issues.
In a statement, Diageo, said:
“We have met with the club to express our concerns. Their recent decision is not consistent with our values and so we have ended our sponsorship.”
Responding, London Irish said they were “understandably disappointed” by Guinness’ decision and did not want their sponsorship to come to an end in this way.
“The club has always respected the right for everyone to have an opinion, and their right to express that opinion,” they said in a statement.
“London Irish has been open and honest with all of its sponsors, including offering to meet Diageo’s senior management in Dublin in May, 2019. This offer was not taken up.”
While there is an argument for both parties, it does beg the question whether or not a sportsman’s personal life should have such an impact on his professional one. Let us know what you think by leaving your comments with us.
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