Beer sales in the UK have increased by 2.6% this year, making it the biggest improvement in 45 years. This is all thanks to the England football team’s World Cup and a sizzling summer!

A shaky start

In stores, beer sales have increased by 4.7% from 2017, while pubs were recovering from a shaky start with just 0.1% of growth.

Beer sales fell -1.7% in the first quarter of the year, compared to the previous year. This was before it grew in the second half of the year, with sales growing by 3.6% and 4.4%.

Success of sales and the World Cup

However, the increase took a turn last summer which was largely driven by the sunny weather and the success of England at the World Cup.

While pubs welcomed the boots of sales, the British Beer & Pub Association (BBPA) have said:

“It only comes around once every four years. This means pubs cannot rely on it for growth.”

The BBPA also said that the Chancellor’s decision to freeze beer duty in 2018 Autumn Budget had a great impact on the increased sales.

Chief executive of the BBPA, Brigid Simmonds, said the following:

“Considering the heavy cost burdens the industry faces from high beer duty, business rates and rising costs in general, it’s great to see beer sales doing the best they have for some years.

“This shows just how important reducing the beer tax burden is to boosting sales of beer and helping pubs with their footfall,” she said. “As the UK’s alcoholic drink of choice, which continues to have a much bigger, positive impact on the UK economy than any other drink, it is important that beer continues to do well and that the Chancellor continues to support pubs.”

Party Keg Hire

With summer fast-approaching, who knows what beer sales will be like this time-round!

If you can’t wait until the sunnier months, then why not consider Party Keg Hire? We can offer bar staff hire so we can help pour pints like a pub! Contact us today for more details.